Terms of Service

Last updated June 11, 2026

The short version

  • LeadSeed sets up and maintains ad-conversion tracking inside your own accounts. The things we create — analytics, tag containers, a lead spreadsheet — belong to you.
  • Use LeadSeed for your own business and the websites you control, and follow the rules of the platforms you connect.
  • LeadSeed is in early access. Some features are still being built, and paid plans aren’t billing yet.
  • We provide the Service “as is” — we can’t guarantee any specific advertising result.
  • You can stop using LeadSeed and disconnect your accounts at any time.

1. Agreement to these terms

These Terms of Service (“Terms”) are a binding agreement between you — and the business you represent — and Performlytics Inc. (“Performlytics,” “we,” “us”), the company that operates LeadSeed (the “Service”). By creating an account or using the Service, you agree to these Terms and to our Privacy Policy. If you use the Service on behalf of a business, you confirm that you’re authorized to bind that business to these Terms. If you don’t agree, don’t use the Service.

2. Definitions

“Connected Account” means an account you authorize LeadSeed to access, such as a Google account. “Provisioned Assets” means the analytics properties, tag-management containers, lead spreadsheets, and similar resources LeadSeed creates or configures inside your Connected Accounts. “End Users” means visitors to your website whose interactions the tracking measures.

3. Eligibility and your account

You must be at least 16 (or the age of majority where you live) and use the Service for business purposes. LeadSeed uses passwordless sign-in, which means anyone with access to your email account can access your LeadSeed account — so keep your email secure, and tell us promptly at privacy@myleadseed.com if you suspect unauthorized use.

4. What LeadSeed does

LeadSeed helps you build the data foundation for digital advertising. With your permission, it creates and configures analytics, tag-management, and lead-collection resources inside your own accounts, helps you install a tracking snippet on your website, and is designed to later help send conversion data to advertising platforms. We may add, change, or remove features over time as the Service develops.

5. Your Connected Accounts and Provisioned Assets

You authorize us to access and act within your Connected Accounts solely to provide the Service. Provisioned Assets are created in your own accounts and belong to you; if you stop using LeadSeed, they remain yours. You can revoke our access at any time through the provider or within the app, though doing so may stop the Service from working. You are responsible for complying with the terms of the platforms you connect (such as Google, and later any advertising platforms) and for any fees those platforms charge you directly.

6. Acceptable use

You agree not to: use the Service on websites or accounts you don’t own or have permission to manage; violate any law or any connected platform’s terms; misuse, overload, interfere with, reverse-engineer, or attempt to gain unauthorized access to the Service; use the Service to collect data without the notices or consents required on your own site; or use the Service to deceive or harm End Users.

7. Your data and your End Users

You are responsible for the lead and customer data collected through the tracking we set up. That data goes to the destination you control, not to us. In particular, you are responsible for posting a compliant privacy notice and, where required, a cookie or consent banner on your own website; obtaining any consent required to track your visitors and to send their data to advertising platforms; and otherwise handling your End Users’ data lawfully. You grant us the limited rights necessary to operate the Service and to configure your Connected Accounts on your behalf.

8. Fees and subscriptions (early access)

The Service is currently in early access. Some features are free or in preview, and paid subscription billing is not yet active. When paid plans launch, the fees, billing cycle, applicable taxes, and renewal and cancellation terms will be presented to you before you subscribe, and these Terms will apply to that subscription. We will give you notice before charging you.

9. Early-access and preview features

Parts of the Service are provided on an early-access or “beta” basis. They may be incomplete, may change or be discontinued, and may be less reliable than generally available features. They are provided “as is,” and we are not liable for issues arising from their use.

10. Intellectual property

We and our licensors own the Service, including its software, design, and the LeadSeed brand. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for your business while these Terms are in effect. You keep ownership of your data and your Provisioned Assets. You may not copy, modify, resell, or create derivative works of the Service except as permitted by law.

11. Third-party services

The Service relies on and connects to third-party platforms we don’t control. We are not responsible for their availability, changes, or actions, or for any loss caused by them, and your use of those platforms is governed by their own terms.

12. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted or error-free, that it will meet your requirements, or that it will produce any particular advertising, traffic, lead, or revenue result. We do not guarantee that any third party, including Google, will approve, maintain, or continue any account, resource, or integration.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, Performlyticsand its team will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, revenues, data, or goodwill. Our total liability for any claim relating to the Service is limited to the greater of the amount you paid us in the twelve months before the claim or CAD $100. Some jurisdictions don’t allow certain limitations, so some of these may not apply to you.

14. Indemnification

You agree to indemnify and hold harmless Performlytics from any claims, damages, losses, and expenses (including reasonable legal fees) arising from your use of the Service, your data, your websites, your End Users, or your violation of these Terms or of any law or third-party right.

15. Term and termination

These Terms apply while you use the Service. You may stop at any time by disconnecting your accounts and ceasing use. We may suspend or terminate your access if you breach these Terms, create risk or legal exposure for us or others, or if we discontinue the Service — generally with reasonable notice where practicable. On termination, your right to use the Service ends, but your Provisioned Assets remain in your own accounts, and we’ll provide a reasonable opportunity to export your account data where feasible.

16. Changes to these terms

We may update these Terms as the Service evolves. We’ll post the updated Terms with a new “Last updated” date and, for material changes, give reasonable notice. Continuing to use the Service after the changes take effect means you accept them.

17. Governing law and disputes

These Terms are governed by the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws rules. The courts located in Ontario, Canada will have exclusive jurisdiction over any dispute, and you consent to their jurisdiction — except where mandatory local law gives you the right to bring a claim elsewhere.

18. General

These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding the Service. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a right is not a waiver of it. You may not assign these Terms without our consent; we may assign them to an affiliate or successor. Neither party is liable for delays or failures caused by events beyond its reasonable control. We may send notices to your account email; you can send notices to us at the contact below.

19. Contact

Performlytics Inc. (LeadSeed) — Ontario, Canada — privacy@myleadseed.com.