Why LeadSeed exists

Small businesses are the backbone of every economy. The plumber, the physio, the family bakery. Yet the tools to grow have always favoured the biggest companies, the ones that can afford a marketing team, an agency and a data department. Everyone else is left guessing.

We think growth should be democratic. An economy is healthier when it is carried by millions of independent businesses, not a handful of giant corporations.

And AI is about to make starting a business easier than ever. Millions of new small businesses will be born in the next few years, and every one of them will need customers.

LeadSeed exists to give each of them what only big companies could afford: a marketing team that understands their business, with a real person checking every dollar.

What we believe

A human in the loop

Software does the work; a person checks every dollar before it's spent.

Foundations first

Tracking before ads, because ads can only learn from what's measured.

Your accounts, your card

You own everything, and you can stop any time.

Founders

Amrit Saini

Amrit Saini

Co-founder, Growth & Marketing

16 years across performance marketing. Led performance marketing at eBay and Deloitte, where his campaigns drove revenue and sign-ups at scale, then founded his own agency, which runs Google and Meta ads for growing businesses every day.

Ayush Kumar

Ayush Kumar

Co-founder, Product & Technology

13 years building products for small businesses across invoicing, accounting, payments and banking. Most recently Director of Product at Questrade.

Want to shape what we build?

We're opening LeadSeed to a small group of businesses first.